Why the Cycling Industry should move to a Direct to Consumer model.

Any industry needs to be versatile, ever changing, and going with the latest trends for making it big. The same goes for cycling industry as well. The latest trend in the business market nowadays is adopting the direct to consumer model. However, the cycling market has not yet made the transition completely. Cycling industry is huge and marketing opportunities for the industry are wide and diverse. However, the industry somehow still refuses to move to a more online platform or adopt the direct to consumer model.

Here is a detailed overview of the advantages of a direct-to-consumer model for cycling industry

More consumers

The traditional cycling industry sales model is based on the bicycle dealers buying the bikes and then selling them for a profit. This model has been working for many years. However, the bikes are getting costlier day by day. These rising prices are threatening to make the cycling industry too exclusive. Thus, many leading brands such as Canyon, YT, Commencal, and Diamondback are turning towards the direct to consumer model. This model removes the middlemen and dealers, thereby reducing the prices of the bikes to about 30 to 40 percent. Moreover, the consumers do not need to settle for second hand bikes or mediocre bikes. Thus, the major advantage of the direct to consumer model for consumers is getting better bikes at affordable costs while for brands, it means better efficiency and sales.


It is quite ironic that after spending so much on creating the finest bikes and marketing, old players leave their brands in the hands of dealers. With direct to consumer model, this is not so. Online platforms or direct to consumer model would help the cycling industry in establishing brands effectively. The model also helps the cycling firms to take branding into their hands entirely without any dealer in between.

Better Reach

The cycling industry will be able to reach its customers sitting in distant corners of the world with the help of this direct to consumer model. Rise of internet has practically eradicated the distance between the companies and consumers. Thus, cycling industry also needs to make use of this model and widen its reach for its customers.

Traditional model surely has many advantages for the cycling industry but direct to consumer model has surpassed the traditional model. Thus, it is high time that the cycling industry should rapidly adopt the direct to consumer model for its instant growth.